NBA 2K16 Partners With Stance Socks

2K Sports has just announced their partnership with Stance, the official sock endorser for the NBA. They posted a short video on Instagram featuring James Harden, one of the cover athletes for NBA 2K16. You can watch it below.

Stance Fusion Basketball entered a multiyear partnership with the NBA to become the on-court sock provider for each team beginning next season. Known for its artistic sock designs, the company has already made a name for itself in the industry, with endorsements from top athletes and features in a wide variety of magazine spreads.

NBA 2K16 is scheduled for a September 29th, 2015 release worldwide, available for Windows PC, Microsoft's Xbox 360 and Xbox One, and Sony's PlayStation 3 and PlayStation 4.