Today, 2K Sports announced a new feature called "NBA2K TV", exclusively for the Xbox One, PlayStation 4 and PC version of NBA 2K15. Watch the video below with cover athlete Kevin Durant and sports broadcast personality Rachel Annamarie DeMita.

NBA2K TV is an innovative, player-focused, in-game broadcast program coming to the next-generation consoles and PC versions of NBA 2K15, the next installment of the top-selling and top-rated NBA video game simulation franchise. Hosted by sports broadcast personality Rachel A DeMita, NBA2K TV will be the source for NBA 2K community news by delivering compelling game-related programming and giving dedicated NBA 2K players a voice in the content of each show.

NBA 2KTV’s on-demand show format will also showcase content from the most popular gameplay features dictated by fans of NBA 2K15. Viewers can expect to see interviews with the game’s development team, gameplay highlights, game related events, basketball culture, NBA player interviews, basketball lifestyle and more.