2K Sports has just announced their partnership with Stance, the official sock endorser for the NBA. They posted a short video on Instagram featuring James Harden, one of the cover athletes for NBA 2K16. You can watch it below.
Check out @jharden13 in #NBA2K16, including the 1st look at #NBA2K16’s partnership with @StanceHoops, the official sock endorser for the NBA! #sockgame #lookattheelbowdetail #letsgocooking What will your story be in #NBA2K16? Narrated by Spike Lee, Believe is the story of a kid whose belief brought him from the streets of Compton to a top draft pick to NBA stardom. This is the story of NBA 2K16 cover athlete, James Harden. Watch it here http://youtu.be/lcehb1P01ic #BeTheStory
Stance Fusion Basketball entered a multiyear partnership with the NBA to become the on-court sock provider for each team beginning next season. Known for its artistic sock designs, the company has already made a name for itself in the industry, with endorsements from top athletes and features in a wide variety of magazine spreads.
NBA 2K16 is scheduled for a September 29th, 2015 release worldwide, available for Windows PC, Microsoft's Xbox 360 and Xbox One, and Sony's PlayStation 3 and PlayStation 4.